With its Mission E, Porsche has clearly set its sights on Tesla. But the costs of entering the EV market are large, to say the least.
In an interview with Automotive News Europe Porsche CFO Lutz Meschke said “Our five-year investment plan foresees investments of more than 3 billion euros alone for EVs and plug-ins. That’s an enormous burden for a company of our size.” Meschke continued ““Today Porsche packs 8,000 to 10,000 euros in added content into an electrified vehicle, but those costs cannot be passed on via the price. The customer won’t accept it, just the opposite, in some parts of the world there’s a certain hesitation.”
Read the full interview at Automotive News Europe