McKinsey analyzes where electric cars are headed

MicKinsey & Company is one of the world’s foremost business consultancies, and recently worked with auto benchmarking firm A2Mac1 to understand trends by physically disassembling ten first- and second-generation EV models: the 2011 Nissan LEAF, the 2013 Volkswagen e-up!, the 2013 Tesla Model S 60, the 2014 Chevrolet Spark, the 2014 BMW i3, the 2015 Volkswagen e-Golf, the 2015 BYD e6, the 2017 Nissan LEAF, the 2017 Chevrolet Bolt, and the 2017 Opel Ampera-e.

In the introduction to their report they say:

Together, these models account for about 40 percent of all pure-battery EVs ever produced. In addition to the ten torn-down vehicles, we analyzed publicly available information on additional vehicles and consulted independent subject-matter experts. The resulting analysis shows that successfully producing EVs requires radically different thinking. We identified five key insights:

  • The EV is a radically different vehicle—and it needs a radically different offering logic
  • Want a high-performing electric vehicle? Build a native platform
  • There’s no convergence yet on core EV powertrain design
  • Design to cost has already made its way into EVs
  • Growing supplier offer on major new EV components heavily competes with in-house strategies

While the report is definitely concerned with the business realities that face EV makers (which is now essentially all automakers), it offers some interesting looks at what to expect in the near and far future of electric vehicles.

Read the full report at McKinsey & Company

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