Iconic MINI to go all-electric?

Automotive news reported from the Los Angeles Auto Show that  “BMW may make its Mini brand all-electric in the U.S. and is talking with other automakers to find partners to lower the cost of electrifying the brand, a senior executive said.

BMW plans to launch an electric Mini in 2019. Eventually, Mini could become an entirely electric brand, aimed at urban consumers, said Peter Schwarzenbauer, a BMW board member and Mini’s boss.”

BMW first announced the electric Mini with a concept car at the Frankfurt Autoshow in October.

The concept car is designed for use in urban areas,  a window into how pure-electric day-to-day mobility might look in the years ahead. And the MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019.

“The systematic electrification of the brand and product portfolio is a mainstay of the BMW Group’s NUMBER ONE > NEXT strategy. The MINI Electric Concept offers a thrilling preview of the all-electric production vehicle. MINI and electrification make a perfect match,” remarks Harald Krüger, Chairman of the Board of Management of BMW AG.

Automotive News also spoke with Chinese automaker Great Wall Motor who said last said last month it was discussing a joint venture with BMW to build Mini vehicles in China. Schwarzenbauer declined to discuss the Great Wall situation, saying “this was speculation.”

Read more from Automotive News
Read more from the BMWGroup Press Release
Image: BMWGroup

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